After the initial
keyword analysis has been completed, there are five components to
the SEO strategy.
►
Web Site
Analysis and Critique
- Determine where your existing pages currently rank
according to the top search engines. Compare your pages content,
format, and keyword frequency and prominence to the top-ranking
pages.
►
Web Page
Development and Testing
- Based on recommendations, each page is modified to meet
search engine criteria. Each page is tested numerous times to
assure accuracy of modifications.
►
Web Page
Re-launch -
All pages are re-submitted to the search engines either
automatically, or by hand, depending on each of the search engines
standards.
►
Verification
- Each submission is monitored until it has been accepted
(spidered) and achieves improved ranking.
►
Ongoing
Tracking, Reporting, and Review
- Each page is tracked for search results page position
relative to competitor positions. Monthly reporting and review on
all page positions, traffic, and end-results (newsletter
subscription, sales, etc.). Optional – Immediate notification of
page ranking change.
