Yahoo and Google have
risen to the top of the heap of PPC service providers. Both allow
you to choose specific target search terms, select pages on your
site to direct visitors to, and customize page titles and
descriptions that will appear on the search results page.
Each has a network of
associate sites where they provide search results. If you bid to
obtain the #1 position on Yahoo, you will be #1 on all their
network affiliates. Both Google and Yahoo have some level of
content review before they will approve your submission. It’s
vital that your target page content, title, and description are
relevant to each search term you submit. Customizing the page
titles and descriptions allows you to better target more qualified
prospects.
The primary cost, with
either Yahoo or Google, is opening the account and submitting the
search term bids based on keyword analysis. Once your submissions
are approved (usually 3-7 business days) you will immediately
benefit from increased traffic to your Web site. You simply
determine a monthly budget for your PPC campaign and run your
campaign accordingly.
