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Link Popularity
Simply put --- link popularity is a measure of the quantity and
quality of other sites that link to your site.
Among many other
factors, most of the major search
engines now factor Link Popularity into their relevancy
algorithms. As a result, increasing the number of quality,
relevant sites which link to your site can actually improve your
search engine rankings. There is still no one "secret trick" to
getting good rankings, but boosting your site's popularity may
give it the edge it needs.
For example,
Google looks at link popularity as one of many factors, in
determining a Web pages Page Rank. The higher the Page Rank, the
higher the page position in search results. Google considers far
more than the number of sites that link to your site. It also
examines all aspects of the page content as well as the content of
pages linking to that page when determining Page Rank.
Good link popularity can
dramatically increase traffic to your web site. Well placed links
are an excellent source of consistent and targeted traffic.
Knowing who links to your site and increasing the number of
quality links is an important part of any web site promotion
effort
To search for pages
linking to a specific page on your site, enter the following url
on Google or Yahoo.
link:http://yourdomainname/pagename.html
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